Search Engine Land Technology News

Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

Google made a few announcements for AdWords advertisers just in time before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Now they are rolling out globally in all supported […]

Search Engine Land Technology News

The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

When helping companies deal with performance drops from major algorithm updates, website redesigns, CMS migrations and other disturbances in the SEO force, I find myself crawling a lot of URLs. And that typically includes a number of crawls during a client engagement. For larger-scale sites, it’s not uncommon for me to surface many problems when […]

Search Engine Land Technology News

Choosing an enterprise SEO platform

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, managing SEO […]