Full Articles The Independent

Google and H&M are using lots of personal data to make customised dresses

[ad_1] Google has teamed up with H&M digital fashion house Ivyrevel to create dresses inspired by phone users’ personal data. The project, called ‘Coded Couture’, uses an Android app designed to monitor multiple aspects of a user’s lifestyle, including travel routes, dinner spots, daily routine and the weather around them.  This information is gathered over […]