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What we learned at dmexco (Paid Content by The UK’s Department for International Trade)

[ad_1] As dmexco comes to an end, attendees are leaving with new insights and ideas around the digiconomy and how to stay innovative in the ever changing tech landscape.  After two days of discussions around the latest trends and innovations, these are our key takeaways. Brands need to be content creators  Living in the digital […]

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The trends defining digital marketing transformation in 2017 (Paid Content by The UK’s Department for International Trade)

[ad_1] The creative geniuses on your marketing team have achieved what seemed impossible a mere six months ago: They’ve developed an exciting campaign using a trendy technology — an artificially intelligent chatbot, deployed on the website and on social media — in a way that’s simultaneously on-brand, cost-conscious, and effectively drives conversions.  This would seem […]

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Why the UK is poised to become the global leader in MadTech (Paid Content by The UK’s Department for International Trade)

[ad_1] Artificial intelligence, virtual reality, machine learning, interactive video, and mobile multimedia are just a few of the decidedly buzzword-y innovations tantalizing marketers with a promise to capitalise on a growing abundance of consumer data. Underlying these advancements are two less sexy-sounding but crucial catalysts: The marketing and advertising technology industries (sometimes collectively referred to […]

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This startup is turning waste plastic into the very roads we use every day (Paid Content by The UK’s Department For International Trade)

[ad_1] Plastic is a problem. It’s a problem that Scottish startup MacRebur is taking on one mile at a time. MacRebur is aiming to challenge three major world issues: Repurposing millions of tonnes of waste plastic, saving millions in the cost of road repairs and strengthening our existing roads. The idea for the startup was […]